About Cathy

Cathy on the subwayHey, I’m Cathy! I’m a Brooklyn-based writer, editor, and SEO-ifier with a special interest in lifestyle content. I also take pictures, make videos, and love learning new skills and programs related to these. You can learn more about my professional background here: https://www.linkedin.com/in/cathyvandewater/, check out clips here: https://cvandewater.contently.com/, and contact me with any freelance opportunities here: cathyvandewater825 @ gmail.com.

What I cover: I’ve written dating advice for women’s websites, SEO-friendly homepage copy for dental insurance and lawn care companies, and a glossary of animal sourced cosmetics ingredients for vegan beauty websites. I’ve also produced fitness tips and original photos and gifs for a fitness website, fact-checked roundups for “best-of” magazines, and edited countless education articles for other writers.

Chances are, if you need something written, improved, SEO-ified, or approached in a new direction, I can help!

Background: I work full time in edtech helping professors develop their course content for online degree programs, and have my masters in Science of Communications (Innovations in Journalism Track) from Syracuse Univeristy Newhouse, and a bachelors in Writing for Publication from Pratt Institute. I have my copyediting certificate from the University of Capetown (so fun fact about me, I’m great with British English), and way, way too many LinkedIn Learning certificates for whatever I’m interested in lately (but most recently Lightroom and Photoshop).

I’ve also worked as a content strategist for five years, so I’m Google Analytics certified (2020) and I have working knowledge of a wide range SEO, digital marketing, and project management tools (Brightedge, ahrefs, MOZ, Tableau, Otimizely, MailChimp, Jira, Basecamp, Aha!). Writing with a strategy in mind is almost more natural for me than writing for fun (though I’ve done my fair share of that too).

Contact me to chat about your project and get pricing quote.